Join the Digital Detox Movement

Part III in a Three-Part Series on adressing Our Digital Crisis

Read Part I here and Part II here

I love digital and social media. But as we saw in Parts I and II of this article, it is addictive — by design. And despite intense lobbying and superb marketing and UX from tech companies, the most connected among us feel the addiction is negatively affecting the kids, teens and adults in our western societies.

Moderation is the missing piece in digital media distribution in 2017

Like all addictive substances, its use should be moderated. And this can not be left to individuals, contrary to Silicon Valley lore. However, today in Canada, the US or France, neither the government, nor the educational system are truly addressing the issue. These institutions are courted by tech companies and concerned with « teaching code » — a valid skill for sure. But this approach obliterates the dark side of high tech and the need to deal with digital obesity and addiction. In the UK, the leading network of independent schools has just launched a great video campaign on this topic in April 2017.

Ideally, you’d think hyper smart tech companies would react before being taken to court like cigarette makers in their day. So far they seem to be milking the cow — and serving us the Kool-Aid! The problem is, the least connected adults tend to drink up the most.

If you’re reading this, you’re digitally savvy. To help those executives wake up to the need to build moderation into their services, join a movement to make them understand we, the people, are not just consumers, but humans, who wish to stay in charge of our digital media consumption.

How about starting an everyday Digital Detox movement in Canada — and spreading it worldwide? No expensive retreats, no great gatherings, we would just take a day a week, — maybe a day a month at first — to unplug from digital and social media .

We’d relish in using our SmartPhone like a SimplePhone for the day — just to make calls! Read a book, (a Kobo or other ebook is allowed if it not on wifi), a physical magazine or newspaper. Go outside, or inside, play sports , boardgames or paintball. Make something with your hands. Work on your singing, your painting or on building that lego kit with kids around you. As participants in the movement, we’d momentarily disconnect from the world, to reconnect to each other.

I would love to partner with all responsible corporations and institutions to further this movement. Please keep in touch through email here, Twitter or Facebook accounts for San Francisco Consult or see the links below.

To read more on the growing realization in society that digital media has definitive negative side effects, use tech to become aware and « tech control » by following these pages:

Here’s media created at San Francisco Consult for a Digital Citizenship workshop for teens on “ Snapping out of it”:

About the Author:

Caroline Isautier (MBA) is a senior entrepreneur and speaker with international experience in digital marketing techniques, social media publishing, advertising, and print magazine publishing. After working in Paris, San Francisco, Washington DC, and Provence, France, she is currently in Toronto, Canada.

From Digital Marketing to Digital Well Being. Tech for Good. / Pro du marketing digital passée à la Tech4Good.

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